As the co-founder of Olivine, I was a guest on Product Marketing Life Podcast, hosted by Mark Assini where we discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.

🎧 Listen on: Apple | Google | Spotify

Episode Highlights:

• 02:30 Raechel Lambert’s career started in finance and later transitioned into product marketing

• 05:26 Skills that can be leveraged and translated into product marketing

• 06:56 Raechel's experience from joining Intercom's product marketing in the early days (she was the fifth-ever pmm)

• 09:25 Olivine's specific focus on Product Marketing

• 11:44 When Raechel realized product marketing was going to be a hot area of marketing

• 15:00 Benefits of working with a product marketing agency for B2B SaaS companies

• 18:16 How we work with existing in-house product marketing teams

• 20:03 Agencies have a bad reputation

• 23:21 How product marketing changes across company stages and industries

• 29:47 Sometimes working with an agency isn’t the best option

• 32:22 Product marketing skills that are useful no matter the company stage or industry

• 36:04 Join sales calls to really understand customers (Envoy example)

• 39:13 What companies that reach out to Olivine are typically looking for

• 42:26 Dream client? Doing good and doing well: Safer