Marketing leader turned startup founder
👋 Hey, Rae here.
I started my career in finance in 2009, broke into tech in 2012, and then pivoted to product marketing in 2015 when I joined Intercom and helped launch two products: Help Center & Operator.
In 2018 I joined forces with Ashley Wilson to build Olivine, a product marketing agency in B2B SaaS with clients including ServiceNow, Twilio, Meta, and Mercury. Scaled to $2M in revenue with an international remote team of 15.
In 2022 I accidentally created All-In Meetups, an unofficial community for the All-In Podcast. The community exploded to 7k fans with meetups in 50 cities, which led me to co-found River in 2023.
River is an in-person event & social platform backed by Jason Calacanis (Launch Accelerator), Balaji Srinivasan, and Solana Foundation — we’ve powered hundreds of community events for Tim Ferriss, Bryan Johnson, My First Million, and The All-In Podcast.
I’m based in Portsmouth, NH, but previously lived in San Francisco, New York, Miami, and Boston (with serious stints in Austin, Mexico City, and Portugal). For fun, I’m into road cycling and performing on a Latin dance team. 🚴🏻♀️💃🏻
I’ve been married to Ryan Lambert since 2008, and we’ve worked at/on five companies together: AMTI, Sauce Labs, Padex, Yentabot (Miami Hack Week project that won 1st place), and now River.
What’s new
Current ventures
CO-FOUNDER
River
In-person event & social platform turning audiences into communities. Backed by Jason Calacanis, Balaji Srinivasan, and Solana Foundation. Powering 100s of events with crowd-sourced hosts for Tim Ferriss, Bryan Johnson, The All-In Podcast, and more.
CO-FOUNDER
Olivine
Product marketing agency for technical products in B2B SaaS. Clients include ServiceNow, Twilio, Meta, and Mercury.
All-In Meetups
WORLDWIDE ORGANIZER
Connecting All-In Podcast fans worldwide. 7k+ members in 50+ cities online and in-person.
Career highlights
Co-founder of River, a distributed in-person events platform backed by Jason Calacanis / LAUNCH Accelerator
River // AUG 2023 - Current
Applied to Y Combinator with my co-founders of Yentabot. Rejected but made the top 10% of 44k applicants, their biggest of all time
Y Combinator reject, top 10%
Co-founded & scaled Olivine, a product marketing agency to $2M annual revenue with clients including Meta, ServiceNow, and Mercury
Olivine // 2018 - Current
Early product marketer at Intercom where I launched 2 products from scratch: Help Center and Operator Bot
Intercom // 2015 - 2018
Won grand prize & best use of OpenAI with a three-person team at Miami Hack Week building Yentabot, an AI-powered Slackbot
Yentabot // FEB 2023
Finance/ops manager at Sauce Labs handling invoicing, operating plans, 3 rounds of funding, and new office sourcing and build-out
Sauce Labs // 2012 - 2015
Accidentally created All-In Meetups, an unofficial fan group of The All-In Podcast. Hosted in-real-life meetups for 7k people in 40+ cities
All-In Meetups [unofficial] // 2022 - Current
Co-founded Padex, an AI-powered information extraction and data enrichment. The product worked, but we couldn’t get customers.
Padex // 2022
Custodial accountant at State Street for BlackRock funds & REIT portfolio analysis at AEW
State Street & AEW // 2009 - 2012
Companies I’ve worked with/on
Interested in working together?
The B2B Messaging Course
Messaging is the foundation of every marketing strategy. This free video course will help you get it right.
We're thrilled to partner with Blue Wire Capital, Blockwall, Blockchain Founders Capital, very early Ventures, Solana Foundation, LAUNCH for our pre-seed round.