MARKETER TURNED VC-BACKED STARTUP FOUNDER

Book time with me on Intro

I’m a 2x founder (River & Olivine). I’ve helped 50+ tech companies in B2B SaaS tell their product story and grow their revenue, including Intercom, ServiceNow, Envoy, Twilio, and dozens of early-stage startups.

👉 See the companies I’ve co-founded and worked with here.

Book a Strategy Session

What should your go-to-market strategy be? How should you position your business? Should you focus on SEO or lean into your founder brand? Who should your first marketing hire be and how can you attract them? How much should you invest in marketing vs product development? How can you leverage community as a growth strategy?

We can cover a broad range of topics to help you get set in the right direction before you invest thousands.

I will review your information you share beforehand and share a few relevant resources and templates as a follow-up.

What people say about working with Rae

  • “Raechel is phenomenal. She knows how to be scrappy in the early days but also has the experience to help you make big, strategic bets.”

    MAX GOLDMAN
    CEO of Carefull; Former Product Leader at YouTube & Envoy

  • “I have a product/engineering background and was going into a crowded market with a unique technical approach so messaging is important. Rae helped me get to messaging that felt distinct and articulated our product vision.”

    CARLOS AGUILAR
    CEO & Founder of Glean

  • "Rae is a killer marketing leader who has great product vision but is also able to get in the weeds and churn out high-quality deliverables. What impresses me most is her ability to lead and inspire teams. She approaches every problem with humanness and has this rare ability to lift everyone around her up."

    SAAHIL PATEL
    Product Marketing Manager at Linkedin, previously Olivine

  • "Raechel has already worked up an impressive stack of experience and skills, but it is hardly surprising taken her curious nature. She is always eager to learn new things, not necessarily in the proximity of her domain. She has the guts to just jump in and is a fast learner. She is not afraid to ask hard questions and has the skill to formulate constructive, valuable feedback without being confrontational."

    PATRICK PALM
    Founder & CEO of Favro

  • “I had a strong mission and vision but before working with Rae I was failing to communicate that through my messaging. And the brand positioning template is gold. I'm basing all of my decisions on that now.”

    ADAM COCKELL
    CEO & Founder of NativeCurrent

  • "Raechel has the ability to take complex product narratives and make them simple. When Intercom launched its bot Operator it was a product that had a lot of layers and complexity to convey to our users. Raechel's work made not only the announcement narrative simple and easy to understand, she helped frame the wording and layout of the product as well."

    MARK RYAN
    Product Leader at Intercom & Shopify

Looking for free stuff? Try these resources.

The B2B Messaging Course

Messaging is the foundation of every marketing strategy. This free video course will help you get it right. Watch the 4-hour video course, take the exam, and B2B Messaging Certified.

Access the free course on Olivine.

Positioning & Messaging

Have a product but don't know how to communicate its value to the market? In this guide, you’ll be introduced to the core tenants of product positioning and messaging.

Get the guide & template.

Olivine Playbooks

Learn how to position, launch, and grow your product. Our self-serve marketing strategy program helps first-marketing hires & early-stage founders through tactical product marketing playbooks, templates & Slack community.

Buy Playbooks for $99 on Olivine.