Going “full-stack marketer” — how I launched a brand in one week to win a hackathon
When I got the chance to participate in a weeklong hackathon, I decided to challenge myself to go “full stack marketer” and launch an entire brand in one week. Our team won the grand prize at Miami Hack Week along with “Best Use of Open AI.”
Company Offsite: “Feel it Still” recorded live from our AirBnb
"Feel It Still" Acoustic cover of Portugal, The Man recorded live from our Airbnb | Lisboa, Portugal
The (totally free) B2B Messaging Course
Messaging is the foundation of every marketing strategy. This free video course will help you get it right. Brought to you by Wynter & Olivine.
The Twitter mob came after me for being childfree
I decided to take the time to break down some of the common insults and misconceptions — and share my thoughts on each.
Fado & Petiscos — a perfect Portuguese house party
We hosted the most magical dinner party. Friends/coworkers were up visiting from Lisbon and our Porto Airbnb had a lovely deck so we decided to make the most of it and go all out.
On running a product marketing agency
I was a guest on Product Marketing Life Podcast, hosted by Mark Assini where we discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency.
Wynter Games: How to compete and win in saturated markets
As part of Wynter Games talk series on how to compete and win in saturated markets, I spoke about my time at Intercom when we were launching a help center product to compete with Zendesk, the leader in the customer support space.
Portugal: what to know before you go
I’ve got a few local friends who showed me the ropes and I feel like I’m starting to get the hang of a few things. Read on if you’re an American planning a trip to Portugal!
Blood orange shrub (aka drinking vinegar)
Shrubs (aka drinking vinegars) are a great zero-proof cocktail alternative. I generally don’t drink alcohol (I make a few exceptions) but typical mocktails are way too sweet for my taste. Enter the shrub!
My first Fado
As soon as I arrived in Portugal I saw and heard lots of mentions of Fado, but had literally no idea what it was. A place? A food? An art? Turns out it is traditional Portuguese music.
Apple picking at Cider Hill Farm
A family apple picking day at Cider Hill Farm in Amesbury, MA.
Back to my senses (a poem)
This is the first poem I’ve ever written that I wasn’t forced to write. It’s about all of my favorite things to do and I’m sharing it here so I never forget how it felt when the world stopped.
Gluten-free protein muffins
Perfect for breakfast or a snack, these muffins are easy to make and are packed with protein.
Michelle's roasted sweet potato and delicata salad
Initially designed for an elimination diet, this salad is packed with nutrient-dense veggies, textures, and a bit of crunch. It’s simple to make, nourishing, satisfying.